All photography provided by Knobelwoman Social Media Department

WHAT WE DO

BUSINESS STRATEGY

Ongoing assistance and consulting with business planning and growth.

 

BRANDING & REPUTATION

Setup/cleanup of Google account

Company information, location, reviews, etc.

Necessary for ranking within Google 

Setup of all desired social accounts

Keyword research to identify top brand keywords

Increase branding and positive reputation online and offline

Increase online reviews and testimonials

Increase referral customers

Increase brand/logo awareness

 

SEARCH ENGINE OPTIMIZATION

Review of current website SEO

Page titles

Meta Descriptions

URL Structure

Navigation

Keyword Research

Local SEO – Google local

Determine local keywords/towns and geographic regions for ranking

 

EMAIL MARKETING

Determine email platform

Develop email marketing strategy

Content

Offers

Frequency

 

BLOG SETUP & MANAGEMENT

Develop blog strategy

Ideas for content - Articles, Videos, Infographics

Blog schedule and effort allocation

Possible blog setup and management

 

 

 

PUBLIC RELATIONS

Ongoing offline PR efforts

Mentions within local publications

Promotion within local events and networking 

Press release and any content needed is included

Ongoing online PR efforts

Mentions within online publications & websites – local/national 

Online guest posting

Press release creation and submission (additional platform fees may occur)

Press release and any content needed is included

 

WEBSITE OPTIMIZATION

Review of website setup and organization

Full website usability recommendations will be provided to the site developer to update

 

GOOGLE ANALYTICS SET UP

Review of current tracking setup

Setup of goals/funnels

Website goals of completing an order form

Hitting contact us, etc.

Exclusion of company IP addresses to ensure all traffic data is accurate

 

SOCIAL MEDIA MARKETING

Develop social media strategy

Best practices for Fresh team social engagement and posting

Ability to fully manage engage in social media across all accounts

 

PRINT & LOCAL EVENTS

Ongoing strategy for local event involvement and sponsorship opportunities

Assistance with graphic design and brand imagery for promotion and advertising

 

PAID ADVERTISING

Recommendations on paid marketing opportunities

Capabilities to fully setup and manage paid marketing accounts