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KNOBELWOMAN SOCIAL MEDIA GLOSSARY


Conversion 


A positive action taken on a website by a visitor from social media, demonstrating that they’re converting into a customer. Sales aren’t the only type of conversion; it could be a newsletter sign up, a downloaded report, or a form filled in.


CTR

Click Through Rate. How many times someone clicks on your add and is directed to the link you provided.


Dark Social


The invisible shares that happen through channels like messengers, email, and text messages. For example, the sending of a URL to a friend via email - dark social. They won’t know where you found the article. It means that dark social is referral traffic that’s hard to track.


Email Clicks

The number of taps to email your business from the social media platform.


Engagement

The number actions people take on your posts, such as reactions, shares, video views and comments.


Filters 


Photo editing for Instagram. There are 20 filters, including exposure, color balance, contrast, and different frames. There is also a manual editing feature.


Geotags


The location attached to an image, which corresponds to a longitude and latitude on a map. This means your image can be viewed alongside other photos geotagged for this location.


Google AdWords

An online advertising service, developed by Google, where advertisers pay to display brief advertising copy, products and video to web users. Google AdWords' system is based partly on cookies and partly on keywords determined by advertisers.


Google Alerts

A content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, blogs, or scientific research—that match the user's search term(s).


Google Analytics


A free service from Google that monitors your website traffic.


Handle 


Your @username on Instagram & Twitter @knobelwoman


Hashtags 
#

Used by Instagram and Twitter, a hashtag allows users to connect with others and find images based on a common word. Using a hashtag means others will find it.


Highlights

Curated clips grouped together by you and live permanently on your profile until you delete them. Must of come from you stories.


IGTV

New platform used for vertical videos that fit for mobile devices


Keywords

Words or phrases describing your product or service that you choose to help determine when and where your ad can appear.


Impressions

The total number of times all of your posts have been seen.


Influencer 


A social media user who has the potential to reach a relevant audience - large or small - and create awareness about a trend, topic, brand, or product.


Insights

A tool for those wanting to track user interaction on their Facebook Fan Page. Facebook Insights can be seen by all the admins of your page and it can help you track the number of active users to better understand page performance.


Link Clicks

How many people went to the link you created for the post


Newsjacking


The practice of benefiting from the huge popularity of a current news story to amplify your sales and marketing success.


PPC 


Pay per click ads are for marketers and advertisers who want to show ads on various websites or search engines, and pay when a user clicks through.


Profile Visits

The number of times your profile was viewed.


Reach

The number of unique accounts that have seen any of your posts.

*Post reach - How many people see your post

*Page reach - How many users saw any content you posted

*Organic reach - How many users saw your content, of their own accord

*Paid reach - How many people see the post that was advertised


Response Rate

How long it takes you to respond to comments or messages. Facebook rates you on this.


Saved

A private library where you can save all your favorite posts


Search Engine Marketing | SEM 


An online strategy with the intention of attracting customers, generating brand awareness, and building trust and loyalty. SEM will increase your website’s visibility primarily through pay per click ads (PPC).


SEO 
Search engine optimization

How to improve the volume or quality of unpaid traffic to your website from search engines. This increases the chances of your website appearing near the top of search engine results pages (SERPs).


Shopping Channel

Coming Soon, now just with big brands like Kate Spade


Social Media Analytics | SMA

Scraping online conversations to find actionable insights that will give a clear picture of brand awareness, your online reputation, successes and failure of your online marketing strategies.


Social Media Listening | SML


Finding and tracking online conversations, around keywords, phrases, events, about your brand, your business, your industry, your product, and your competitors. By listening to these conversations you’ll find patterns and trends that will warn of a crisis, feed your product development, improve customer service, and help you understand your audience.


Social Media Monitoring | SMM

Listening and looking at your social media channels and responding to mentions related to your brand and products.


Tagged

What posts your handle was tagged in i.e. @knobelwoman


Thread


Beginning with an original post, the conversation and comments that follow.


Traffic


Visitors to your website.


Verified Badge

A blue check that appears next to an Instagram account's name in search and on the profile. It means that Instagram has confirmed that this is the authentic account for the public figure, celebrity or global brand it represents.


Viral

The number of people who had any content from your Page or about your Page enter their screen because their friend likes or follows your Page, engages with a post, shares a photo of your Page and checks into your Page.


Your Story

A way to do a daily post about what you are creating and make sure people see it organically since it appears in the top bar.